In September 2025, Glossier introduced Cloud Paint Plush Blush, a powder blush collection featuring ten shades inspired by New York City sunsets. I developed a color-driven campaign that brings the product to life, highlighting the sensory experience of the blush beyond the screen.
[spec work]
Head in the Clouds | Glossier
in-store installation mock up
in-store product display mock up
poster design in-store mock up
billboard
email marketing
sticker design
Teaser Video
Each shade of Plush Blush was inspired by the New York City sunset. Set to Native New Yorker I was inspired to create a teaser video that starts with the outline of the plush blush packaging revealing over the city skyline, as if the blushes were plucked from the sky itself. This video is meant to introduce the new product to the Glossier community before the official launch. Once the outline is complete the name of the product is revealed and the screen dissolves into a lush gradient made up of actual blush shades and the glossier logo appears.