Close to Home is a New York–based cookie brand centers around a female founder who bakes homemade sourdough chocolate chip cookies, blending a classic treat with a unique, artisanal twist. The branding leans into a girly, playful aesthetic with illustrative elements that feel charming and chic. I developed a cohesive set of brand assets across both print and digital, including a flyer, email design, Instagram content, and a custom paper cookie sleeve. Together, these pieces bring the brand to life in a way that feels consistent, distinctive, and engaging.
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