Plain Jane New York is a female-founded white T-shirt brand rooted in inclusivity and environmental consciousness. Drawing on ’90s nostalgia with a cool-girl edge and unmistakable New York attitude, the brand captures an effortlessly edgy energy. For their Spring 2026 relaunch, I developed a suite of brand assets to build anticipation and support a seamless transition into this new chapter. This included an email campaign, a refreshed landing page, an animated motion piece for organic and paid social, and custom merchandise in the form of a branded lighter. [spec work]
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